Sainsbury today hailed its focus on food under CEO Simon Roberts and said it is taking market share from rivals including Aldi and Lidl at the cheaper end of the market and Waitrose at the top. Profit for the year to March are up 1.6% to £701 million. In a swipe at the German discount giants, it dubbed them “limited choice grocers” and said it was winning back customers from both Aldi and Lidl thanks to price matching promises. CEO Simon Roberts: “We said we’d put food back at the heart of Sainsbury’s and that’s what we’ve done. Our food business is firing on all cylinders.” The City thinks his next task is to get the general merchandise arm – clothes and homewares – growing as well as the food business. Overall sales for the year grew 3.4% to £36.3 billion. The dividend is held at 13.1p. The bank arm slumped somewhat, with profits down from £46 million to £29 million. It said this was down to the “impact of higher funding costs from increased interest rates not being fully passed on to customers”. Roberts added: “The business has real momentum and we’re excited by our goal of making good...