Every summer, elite tennis players, fans, and broadcasters converge on London for the Wimbledon Championships, which is considered the world’s most prestigious tennis tournament. This is not just due to its century-long history; for years, the All England Lawn Tennis Club has successfully upheld tradition whilst embracing new technology. From pioneering Hawk-Eye's electronic line-calling system, to producing on-demand and social content, or immersing viewers through VR and AR technologies, each initiative has contributed to maintaining its aura and enduring the Championship’s appeal. Taking Wimbledon’s lead, London is well-positioned to become the global capital of crypto. The UK is already Europe's largest crypto economy and ranks third globally (according to a recent Chainalysis report). Despite this strong start, there is much to do for London to continue on this path, and to not fall behind other financial centres. Just recently, EY reported that France has been recognised as the most attractive European destination for foreign direct investment. To capitalise on crypto’s potential, and to attract top talent, investment and innovation from across the world, the UK must bear three things in mind: Too often, crypto is myopically framed as a speculative asset plagued by fraud and money laundering, rather than a...