Sainsbury’s today became the latest major business to invest in its artificial intelligence capability after Britain’s second-biggest supermarket unveiled a five-year AI deal with Microsoft. The partnership, which will be delivered through Microsoft’s Azure cloud system, will see the rollout of a host of new digital tools to improve customer experiences in-store and online. The supermarket said it will use generative AI to create a more interactive online shopping experience and improve online search functionality, to make shopping more efficient and engaging. Sainsbury’s also said it will use AI and devices such as shelf edge cameras to guide shop workers to the shelves that need replenishing to save time and ensure aisles are restocked quickly. Staff will get access to AI-guided support to address customer and colleague queries, and will be given training on how to use the new tools. Clodagh Moriarty, Sainsbury’s Chief Retail and Technology Officer, said “Our collaboration with Microsoft will accelerate our ambition to become the UK’s leading AI-enabled grocer. “It’s one of the key ways we’re investing in transforming our capabilities over the next three years, enabling us to take another big leap forward in efficiency and productivity, continue to provide leading customer service and...