Brewing giant Heineken sold more beer over the latest quarter, driven by higher demand in supermarkets. Its UK business also grew on the back of strong sales of Birra Moretti amid growth in the group’s “premium” brands. The Amsterdam-based company revealed that group revenues grew by 7.2% to 8.18 billion euros (£7 billion) for the first three months of 2024. It also reported a 4.7% rise in organic beer volumes, driven by 7.3% growth for its premium beers. This included its Heineken branded drinks, which drove higher volumes, with a 12.9% improvement globally. In Europe, net revenues grew 0.4% organically, with the company also benefiting from an improvement in price mix as shoppers opted for more expensive products. It added that higher volumes were driven by the off-trade, meaning supermarkets and other retailers. It helped to offset lower volumes sold across venues, such as restaurants, pubs and bars. Dolf van den Brink, chief executive and chairman, described the performance as an “encouraging start to 2024”. “All regions grew volume and net revenue, and we continued to see a sequential improvement in the performance of the business, growing in line or ahead of the category in the majority of our markets,”...